Apple is planning to limit third-party tracking in Kids apps, according to a report from the WSJ.Over the past few weeks the site tested 80 apps, most of which Apple promoted as 'Apps We Love'. They found that all but one used third-party trackers for marketing, ads, or analytics. They averaged four trackers each.
One app, called Curious World, collected the name, age, and title of every book writer Joanna Stern's son tapped, sending that data to Facebook. CEO Abhi Arya says "There was some rogue code in the app that was mistakenly sending this data" and promised the info was not used by the company or Facebook.
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