


Earlier, Apple cut orders for the second quarter in anticipation of a significant contraction in the general consumer (B2C) market due to the spread of the COVID-19 virus. However, it started to place additional orders as demand for the iPad surged in Asia due to the spread of remote education and telecommuting in Asia, a region which was relatively successful in coping with COVID-19.
Usually, orders are placed at least three months in advance, given the time needed for securing raw materials and manufacturing.

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